Hi! I’m Diane MacEachern, award-winning entrepreneur and best-selling author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World. I’m passionate about empowering people just like you to use their consumer clout to protect themselves, their families, and the environment.
I founded Big Green Purse when I realized that the way we spend our money is one of the most important ways we can make a difference. Why? Because it’s our first line of defense. We expose ourselves and our kids to what we buy, and to the consequences of what we buy. Buying less, and buying the safest products and services available, is within the reach of each and every one of us.
The way we spend our money has another huge impact. It sends a direct signal to corporations far and wide that we either approve or disapprove of the way they do business. You know, some corporations fight laws and regulations with the intensity of Hurricane Katrina. But they embrace what happens in the marketplace. They have to: consumer dollars are their lifeblood. And when we shift our spending to organic food or non-toxic cleaning products or fuel-efficient vehicles, we’re setting an important dynamic in place: we’re dangling a bright green carrot in front of companies that provide products and services and encouraging them to become safer, healthier, and better for the environment, too.
But there’s more. Going green is a great way to save money. I’ve saved thousands of dollars on energy, water, practicing the 3 Rs – reduce, reuse, recycle – and even by making a lot of my own “stuff.” Going green has been as good for my bottom line as it has been for my health and well-being.
Today, through this website, our free e-newsletter, books, workshops, blog, and media appearances and keynote speeches, I share what I’ve learned with people far and wide. By ourselves, we can make a difference to ourselves and our families. But working together, we can change the world. That gets me fired up! What about you?
Get In Touch
You can contact me at Diane@biggreenpurse.com. I’d love to hear from you!
BOOKS AND PUBLICATIONS
I’m happy to say that my books have reached hundreds of thousands of people with their “you can change the world” messages:
Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, has been called “the big green bible” for its useful information, helpful links, and practical but inspiring guidance. You can get your own copy here.
The best-selling Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth has been featured on national television programs ranging from CNN Headline News to Live with Regis and Kathie Lee to The ABC Network Television Earth Day Special. The book has been reprinted in Italy and Japan.
Beat High Gas Prices Now! The Fastest, Easiest Ways to Save $20-$50 Every Month on Gasoline received widespread media coverage, especially on national and local radio stations. My work has also been featured in Baltimore Sun, Christian Science Monitor, Family Circle, Good Housekeeping,Glamour, InStyle, Plenty, Body and Soul, Sierra, Wildlife, Ladies’ Home Journal, Reader’s Digest, First for Women, Washington Woman, and many more. As a nationally syndicated Washington Post Writer’s Group newspaper columnist, I wrote weekly “Tips for Planet Earth,” answering readers’ questions on a wide variety of environmental topics.
AWARDS AND RECOGNITIONS
Image of the Future Award, World Communications Forum
Glamour magazine Eco Hero
“16 Women in Sustainability You Must Follow”, Earth & Industry
“100 Must Read Green Blogs for Women,” Blogtrepeneur.com
“Top 50 Twitter Moms,” Babble.com
“Top 25 Green Moms,” CircleofMoms.com
“Best Green Website,” FutureNow.com
Finalist, Books for a Better Life Award/MS Society
5-Star Reviews, Amazon.com – The Big Green Purse book averages a 5-star rating — the highest possible — on Amazon.com.
Top 100 Environmentalist Blogs
SPEECHES & WORKSHOPS
I am a frequent speaker to business, non-profit and consumer groups. Audiences have included the American Bankers Association, The Discovery Channel, Toyota’s In the Interest of Women Conference, Texas Conference for Women, Pacific Life Insurance Company, Harvard University, Unitarian Universalist Church, U.S. Environmental Protection Agency, Brandeis University, Good and Green, M2W – the Marketing to Women conference, the International Green Living Conference in Xi’an, China, and the sultanate of Oman, among others.
