Manufacturers Must Tell Consumers to Buy 20% Less; Sustainable Certification Key
[PRESS RELEASE – 6/3/08] MONTEREY, CA — Best-selling author and international environmental lifestyle expert Diane MacEachern today said that manufacturers that aspire to be green must start telling their customers to consume 20% less. MacEachern also said that
Hot, Flat and Crowded: Tom Friedman Heats Up
Global warming is overheating the planet. Globalization is heating up politics and radicalizing local economies. And overpopulation is putting pressure on the planet, economies and politics, making for a dangerous equation whose solutions aren’t entirely clear. In his new book,
Take the Drive Smarter Challenge
Presumably, you’re not the kind of person who would take a big pile of money out to your driveway and set it on fire, just to watch it burn. But when you burn gasoline, that’s essentially what you’re doing.
Grilling Green For Healthy Food, Clean Air
Does Memorial Day launch your summer barbecue season? Try these ideas for a barbecue Mother Nature herself would love. In the Market for a New Grill? Go solar. A solar stove cooks more slowly and won’t get you the grilled flavor
Why Recycling Is Worth It
Still wondering why you should bother recycling your aluminum cans? Just ask Greg Wittbecker. He’s the director of Corporate Metal Recycling for Alcoa and a big proponent of boosting the paltry amount the U.S. recycles (52% of cans) to 75%.
Marketing to Women Key to Protecting the Environment
Lest anyone doubt that marketing to women is a fast-track way to protect the environment, just review the presentations made at last week’s M2W (Marketing to Women) conference in Chicago by Frito-Lay, Motorola, Glam Media (the fastest growing women-oriented site
A Mother’s Day Question: What Do You Have in Common with Your Daughter…or Your Own Mother?
The words, “You look just like your mother!” have taken on new meaning in the chemical age in which we live. According to the nonprofit research institute Environmental Working Group (EWG), we mothers pass the pollutants that have built up
Will New Eco Clothes be on Target?
One of the biggest complaints women have about “going green” concerns the challenge of dressing “green,” and that means more than the color. Apart from the occasional organic cotton nightgown sold at Wal-Mart, or the jackets and vests Patagonia remakes
Put Breast Cancer on Your Big Green Purse Agenda
Dr. Janet Gray, a scientist at Vassar College and director of the school’s Science, Technology and Society program, recently collaborated with the Breast Cancer Fund to issue a report on the dangers women face from environmental factors that cause breast
California Business Women Go Green
As a guest speaker at the annual Conference of the Professional Businesswomen of California, I shared the stage today with Gary Hirschberg. Gary’s the “CE-Yo” of Stoneyfield Farms, the organic yogurt company that revolutionized the making and marketing of organic
