Purse Power

“One in a Million” Mom Shifts $1,000 to Greener Food, Bedding, Biking

Thousands of women have joined the “One in a Million” campaign. Participating couldn’t be easier. They simply pledge to shift $1,000 of their annual household

Going Back to School? Go Green To Save Hundreds of Dollars

Parents can save oodles of money by taking an “eco cheap” approach to back-to-school shopping. Where to start? * Ignore the huge supply lists that

What’s Convincing Companies to Go Green? Consumer Demand.

What should you do if you want companies to go green? Demand it, of course. It’s a strategy that makes perfect sense, given that companies

Should you use up cosmetics you already have before buying new, safer products?

When do you use up products you already have, and when do you either try to return them or just opt to throw them away?

We need sustainable standards so consumers know what to buy.

One of the biggest obstacles green consumers — or green “wanna-bees” — face is knowing what’s really “green” and what’s just being hyped, or greenwashed,

Carrots and Sticks are Greening the Marketplace

Consumers are showing increasing ingenuity in using their money to protect the planet. The original marketplace campaigns revolved around boycotts (think Cesar Chavez, farmworkers, and

Organic Food, Prius Help Businesswoman Become “One in a Million”

For anyone out there who wonders how your shopping dollars can help protect the environment, look no further than Kat Schon. The co-owner of a

Manufacturers Must Tell Consumers to Buy 20% Less; Sustainable Certification Key

[PRESS RELEASE – 6/3/08] MONTEREY, CA — Best-selling author and international environmental lifestyle expert Diane MacEachern today said that manufacturers that aspire to

Marketing to Women Key to Protecting the Environment

Lest anyone doubt that marketing to women is a fast-track way to protect the environment, just review the presentations made at last week’s M2W (Marketing

California Business Women Go Green

As a guest speaker at the annual Conference of the Professional Businesswomen of California, I shared the stage today with Gary Hirschberg. Gary’s the “CE-Yo”

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Hi! I’m passionate about helping you protect yourself and your family and save money doing it. I believe we can use the power of our purse or pocketbook to change the world.

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Purse Power

“One in a Million” Mom Shifts $1,000 to Greener Food, Bedding, Biking

Going Back to School? Go Green To Save Hundreds of Dollars

What’s Convincing Companies to Go Green? Consumer Demand.

Should you use up cosmetics you already have before buying new, safer products?

We need sustainable standards so consumers know what to buy.

Carrots and Sticks are Greening the Marketplace

Organic Food, Prius Help Businesswoman Become “One in a Million”

Manufacturers Must Tell Consumers to Buy 20% Less; Sustainable Certification Key

Marketing to Women Key to Protecting the Environment

California Business Women Go Green

Go Green. Save Money. Guaranteed!

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Reusable Cotton Face Mask w/Filters

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Go Green. Save Money. Guaranteed!

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