Green Consumer Clout Motivates Tide to Clean Up Its Act

Think you can’t tell a Fortune 500 company what to do?

Think again.

When Women’s Voices for the Earth released a report noting that Tide detergent contained chemicals that could actually be harmful to kids, millions of consumers were outraged. They were buying the Procter & Gamble (P&G) product to keep their children clean and safe. Yet according to the report, Tide actually contained the cancer-causing chemicals 1,4- dioxane at levels safety experts considered threatening.

Mom blogger and consumer activist Lori Alper sprang into action by launching a petition drive on Change.org.  urging the company to ditch the dangerous compounds.

Today – 78,000 signatures later – Tide capitulated. In response to consumer demand and a lawsuit filed in California by As You Sow, P&G agreed to phase out the carcinogens by September 2013.

“When I started
my petition on Change.org, I knew that Procter & Gamble listened to
consumer feedback,
and I was hopeful we could get this dangerous chemical out
of our laundry,” said Alper. “I can’t wait to see what we can do
next.”

 

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About Diane

Diane MacEachern is a mother of two kids, best-selling author and award-winning entrepreneur with a Master of Science degree in Natural Resources and the Environment. She founded Big Green Purse because she is passionate about sharing her experience and expertise with anyone who wants to live green and save money doing it.

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