marketing to women

Marketing to Women Key to Protecting the Environment

Lest anyone doubt that marketing to women is a fast-track way to protect the environment, just review the presentations made at last week’s M2W (Marketing

California Business Women Go Green

As a guest speaker at the annual Conference of the Professional Businesswomen of California, I shared the stage today with Gary Hirschberg. Gary’s the “CE-Yo”

EARTH DAY COUNTDOWN: The (Green) Maelstrom

I feel like I’m caught up in a maelstrom of green, green, green! After spending thirty years slogging through the environmental trenches, we seem to

EcoMoms Are Everywhere!

Moms have always been the most “eco” people on the planet. Now, they’re forming networks to help support each other’s efforts to “go green” in

GUEST POST: Another “One in a Million” Makes a Difference

“Diane, Just writing to let you know that my morning routine now consists of Organic Raisin Bran, Free trade, organic, shade grown coffee and organic

Aurora Dairy Undercuts Consumer Confidence

One of the nation’s largest organic dairies must stop using the organic label on some of its products because it is not producing that milk

Go Green. Save Money. Guaranteed!

Save $5,070 with our FREE Go Green Save Money Guide

Welcome

Hi! I’m passionate about helping you protect yourself and your family and save money doing it. I believe we can use the power of our purse or pocketbook to change the world.

Here’s how it all started.

marketing to women